14 Unheard facts about the Indian Fashion Industry

By 2026, the Indian fashion industry is expected to grow into a $106 billion industry. Therefore, this exponential growth will enable the Indian fashion industry to gain global prominence. Furthermore, this will pull up the industry within the possession of the international market map. In every segment: Indian clothing, traditional Indian attire for women, men’s apparel, and kid's outfits the growth is exponential and spectacular. The Indian fashion industry is a curious and simultaneously spectacular place, always garnering our attention towards it. 

India is a land of diversity having a rich cultural heritage. Moreover, the traditional works of art make us go awe-struck and leave us to marvel over them. The intricate handwork on Indian clothing is famous all around the world. Furthermore, the use of handloom fabric in the Indian fashion industry makes the industry unique in the world market. The implementation of artistic design and patterns in Indian attire makes the Indian fashion industry vibrant and sought after. 

There are some bewildering facts about the Indian fashion industry.

• The current value estimation of the textile industry is Rs. 10,800 crores.
• This estimation is about to reach Rs.22,300 crores in recent years.
• Out of the entire consumer expenditure, as high as 6 % accounts for clothing and footwear. The highest expenditure in most Indian families goes towards purchasing apparel. 
• The Indian fashion industry accounts for a high export rate. However, together clothing, textile, and footwear contribute towards Rs. 4,220 crore value of export around the world. On the contrary, the import value is Rs. 586 crores. 
•  Indian fashion industry enjoys are long list of importers. Countries like the United States of America, United Kingdom, Singapore, Russia, Hong Kong, Turkey, Italy, Germany, France, United Arab Emirates, Turkey, Spain, and China. Indeed, a proud moment for us.  

The scenario is changing in the Indian fashion industry

Ensuring a greater level of customer experience is however gaining more importance than just reaching out to the masses. However, previously brands mostly focused on catering to a multi-channel marketing experience. Their aim was to reach the length and breadth of the consumer range. Moreover, with time the approach of the brands is also changing. The omnichannel dedicatedly focuses on quality instead of quantity. This change in perspective is helping the brands of the Indian fashion industry ace their marketing strategy. Now they mostly target platforms like Instagram and e-commerce to establish their brands. 

Marketers are now keen to plunge deeper than going wider, and therefore are focusing on fewer platforms. The brands of the Indian fashion industry are now targeting to enrich the consumer experience. Through online marketing, Indian clothing brands aim to provide more information and flexibility to consumers. The content catalogue on the internet is easily scrollable. Furthermore and one does not have to visit the store in person to view the latest collection of the Indian fashion industry.

In the Indian Fashion industry, the popularity of influencers is increasing everyday. Especially the small influencers who create more relatable and resonating content that is famous over the internet. However, the way influencers execute marketing, makes the brand more appealing and accepting. The relatable content of the influencers is helping the brands to generate true and loyal followers. Such people not on follow the brands religiously but also make loyal purchases. Through influencer marketing, the brands of the Indian fashion industry are successful in maintaining their presence. Moreover, nowadays people are too much into social media. So, if a brand is able to be relevant on such platforms, the consumers will have them in mind while placing an order.

Siaa shares some mesmerising information about the Indian fashion industry

• One of the most comfortable fabrics used in the Indian fashion industry is cotton. The oldest cotton thread in India dates to 4000 BC. And thereafter it was historically preserved for 6000 years.

• Online handloom fabric used in the Indian fashion industry is made in an eco-friendly manner. The process of natural dyeing goes back to the time of 2500 BC. 
• India overtook the United States of America and become the second-highest producer of cotton in the world. India ranks 2nd after China. In 2007, India as a country was able to produce 5.355 million tonnes of cotton.
• Furthermore, rayon is a man-made fabric enjoying a wide range of usage. It is only 100 years since the birth of rayon took place. It is known as ‘artificial silk’ and was made in 1910. 
• For thousands of years, the cotton dhoti as an Indian attire has been enjoying the status of the most comfortable clothing option for both men and women, interestingly.
• Moreover, from ancient times to the modern-day Indian fashion industry, silk and cotton still enjoy the privilege of being the most loved fabrics. 
•  Khadi is not a new textile. Furthermore, its existence came into being during the British era. The fabric has historic and patriotic importance in Indian clothing of the Indian fashion industry. Mahatma Gandhi has been aiming to make the spinning of khadi fabric an option for earning a livelihood. 
• The Mughals added significantly to the styling of Indian clothing. The period has the opportunity to be in awe at the introduction of churidar, paijamas, jama, choga, and salwar.
• The first sign of fusion fashion was through the union of Emperor Akbar and Rajput princess Jodha. Their marriage was able to bring forth the mingling of Rajputana fashion with the Mughal style of draping. 

Conclusion      

Indian fashion traces back to the Harappan civilisation. Moreover, mathematically speaking, around 6000 to 8000 years ago. Of course, this did not lead to the formation of the Indian fashion industry. The modern Indian fashion industry is however an amalgamation of ancient Indian fashion aesthetics. Demand for individual design and expression began to gain importance during the 1980s with the rise of designers. The Indian fashion industry is growing with every passing century and decade.